Our History

Bringing you the best basics
since 1989.

Wholesale Heritage

For the past fifteen years, American Apparel brought quality basics to consumers. Our story starts in North Carolina as a small wholesale business who had a commitment to deliver the best American-made t-shirt at an affordable price. The minimalism and simplicity of our design as well as the large and original range of colors have set American Apparel as a leader not only in the wholesale business, but also in the entire garment industry.

Can-Do Spirit

American Apparel broke the walls of conventional standards by directly controlling production, using diverse natural models, amateur photography, rejecting the use of photo retouching, giving a chance to young individuals who push limits. There is no such thing as impossible for American Apparel.

Los Angeles-based

In 1997, American Apparel arrived in Los Angeles and settled for good. As the brand grew, we embraced the Los Angeles culture that had influence on our choice of models, locations, design, collaborations, photography, and lifestyle.

More than Basics

Not only did American Apparel bring quality basics to consumers, but also provided clothing that was both comfortable to wear and acted as the foundation for your personal style. No matter where you’re from, no matter who you are, our basics will fit. Our clothing works as a platform to allow people to express themselves through art and social causes