What we stand for

We are not politically correct,
but we have good ethics.

Natural Beauty

We find our models all over the world, through online submissions, word of mouth, and in our open casting calls.

Our ads have always been indicative of a time and place in American Apparel’s identity, featuring real girls who are selected not just for how they appear but for who they are. Their Intelligence, having a point of view and being an interesting person are qualities that we look for and those qualities brings energy to the pictures they take.

Explore the online ad archives for a closer look at our ads featuring models we have used.

Empowering Women, Empowering People

At American Apparel, we believe in equality between people.

We strive to meet the challenge of fulfilling the needs of our employees in the different regions where we operate on a daily basis. A wide range of cultures representing diverse economic, political, legal and social systems are reflected throughout our operations in North and Central America, the Caribbean Basin, Asia and Europe. Holistically, we remain committed to continuing to implement the best working conditions in the apparel industry to benefit our over 48,000 employees whom we depend on for our success.

All production employees at our owned facilities earn significantly more than the legally-mandated minimum industry wages in all the countries where we operate. Moreover, in the majority of our locations, our employees receive valuable competitive benefits such as 24-hour access to medical clinics, free transportation to and from work, subsidized meals, and access to financial aid programs. These incentives have had a direct and positive impact on the quality of life of our employees, their families and their communities.

Basic Freedoms

American Apparel has always been a voice for inclusiveness, equality, human rights, basic freedoms. Freedom of expression and an empowered individuality have always been central to the love, passion and discourse around American Apparel. Every day, a beautiful diverse world of people of all shapes, sizes, colors and backgrounds express themselves in their own personal way through the American Apparel brand.


At American Apparel, we don’t believe in borders, in fact, only a small percentage of us are actually American. Since our creation, we have embraced the idea of globalism and diversity bringing together people from all around the world.