Our Story
OUR
STORY
OUR STORY
AMERICAN APPAREL: THE ICONIC ORIGINAL
When it comes to timeless style, American Apparel® is the O.G. Born out of a desire to create meaningful design and premium quality, we've built an icon that stands strong amidst fleeting trends. Our origins are rooted in a philosophy that values the true essence of style, durability, and 100% commitment to quality. With every stitch, we infuse our passion for design, making each piece not just apparel, but an emblem of our legacy.
Our journey is a testament to creative excellence and social consciousness. We're not just about creating style, we're about making a difference. With our Made with Respect™ initiative, we continue to champion sustainability and improve on our industry standards. So here's to American Apparel® - The icon, the original.
Always here, always true, always lasting forever.